Released on = December 13, 2006, 6:49 pm

Press Release Author = Sweetapple

Industry = Entertainment

Press Release Summary = In 2004, a home produced single and animated video released
in support of Battersea Dogs Home, entered the UK national charts and, despite stiff
competition from Band Aid II, sold out across the country. Due to popular worldwide
demand, Christmas Morning (Rockford's Christmas Song) has now been re-released as
part of remarkable new album - www.rockfordsrockopera.com - and has already won over
MTV (who are featuring it across their network) and HMVDigital.com (who will be
championing it as a recommended 49p download single from 15th December 2006).

Press Release Body = In 2004, a home produced single and animated video released in
support of Battersea Dogs Home, entered the UK national charts and, despite stiff
competition from Band Aid II, sold out across the country. Due to popular worldwide
demand, Christmas Morning (Rockford's Christmas Song) has now been re-released as
part of remarkable new album - www.rockfordsrockopera.com - and has already won over
MTV (who are featuring it across their network) and HMVDigital.com (who will be
championing it as a recommended 49p download single from 15th December 2006).


Rockford is back!

Due to popular demand, "Christmas Morning (Rockford\'s Christmas Song)" is now
available on line and in good high street music stores. Fans can also preview the
great CGI video at Rockford\'s amazing new interactive website:
http://www.rockfordsrockopera.com

To see Rockford's Christmas video now FREE visit:
http://www.rockfordsrockopera.com/video/rockfords-christmas.asp

Rockford and his Christmas song are not the manufactured creation of a multinational
record company. The song was originally recorded for fun and with no budget in the
home of Matthew Sweetapple to help Battersea Dogs Home at Christmas.

Then a music business legend came calling.

Music business guru (and the man behind bands such like Manfred Mann, Motorhead,
Uriah Heep, and, not coincidentally, the immortal Bonzo Dog Doo Dah Band), Gerry
Bron, originally heard Rockford's Christmas by chance and was immediately enchanted.
"As soon as I heard Rockford's songs and saw his videos I realised that we were
dealing with a major creative force and I immediately wanted to sign him. Rockford
however had other ideas - he wanted to star in his own Internet Rock Opera. He
drives a hard bargain.\"

Fiona Healey-Hutchinson, Director of Fundraising at Battersea Dogs and Cats Home,
says: "We are delighted Rockford is back. Rockford is a fun alternative to the music
that traditionally dominates the Christmas charts. Why go for a manufactured 'Pop
Idol' when you can have an animated, 'Pup Idol' instead! Everyone here has fallen
for his charms and with all profits going to the Home, we recognise his huge
potential for raising funds for the Home."

Christmas Morning (Rockford's Christmas) enhanced single CD with two tracks and the
video costs £3.99 and is available on-line and in good High Street stores (all
profits going directly to Battersea Dogs and Cats Home).

Rockford's Rock Opera, with many more songs, videos and a narrated hour long story
is available as a FREE audio stream and as a FREE podcast from:
www.rockfordsrockopera.com.


For an interview with Matthew Sweetapple or Gerry Bron, please contact Sweetapple on
+44 (0) 845 612 1117, Fax: +44 (0) 845 612 1119, rockford@sweetapple.co.uk

Copies of Rockford's Christmas CD and images of Rockford/Rockford's Rock Opera are
also available. A limited quantity are also available for prizes and good causes.




Notes to Editors

About Sweetapple

Matthew and Elaine Sweetapple (Sweetapple) create original ideas - campaigns,
products and promotions for charitable causes and for the benefit of society as a
whole.

Sweetapple ideas are now being adopted by charities and campaigners around the world.

Some recent Sweetapple campaigns included Peeball, an idea created for The Prostate
Cancer Charity (see www.peeball.com) and 'Remember Me', the weeping flower roadside
memorial sign to raise the profile of the road accident victim's charity, RoadPeace.
(www.roadpeace.org).

www.sweetapple.co.uk



About Gerry Bron

Gene Pitney, The Shadows, Manfred Mann, Bonzo Dog Doo Dah Band, Uriah Heep,
Motorhead, Queen, D:Ream - the connection? As producer, publisher, manager or
recording entrepreneur Gerry Bron has helped shape fifty years of popular music.

A selection of just some of the record's Gerry's been involved with:

At the Hop - Danny and the Juniors
24 Hours From Tulsa - Gene Pitney
Pretty Flamingo - Manfred Mann
Mighty Quinn - Manfred Mann
I\'m the Urban Spaceman - Bonzo Dog Doo Dah Band
Very 'evy, Very 'umble - Uriah Heap
Ace Of Spades - Motorhead
The James Bond Theme - Monty Norman
And many, many, many more.



About Battersea Dogs and Cats Home

Battersea Dogs and Cats Home provides temporary shelter, veterinary, behavioural and
animal care to lost and abandoned dogs and cats, while finding them new homes, or
reuniting lost animals with their owners. The mission of Battersea Dogs and Cats
Home is to rescue, reunite, rehabilitate and rehome the lost and abandoned dogs and
cats which come into its care.

Battersea Dogs and Cats Home has three centres: Battersea Dogs and Cats Home in
London, Battersea at Old Windsor in Berkshire and Battersea at Brands Hatch in Kent.
For further information on Battersea Dogs Home log on to www.dogshome.org.


Web Site = http://www.rockfordsrockopera.com

Contact Details = SWEETAPPLE
PO BOX 299
WELWYN GARDEN CITY
HERTS
AL6 9WJ
UK

Phone: +44 (0) 845 612 1117
Fax: +44 (0) 845 612 1119
rockford@sweetapple.co.uk